Tag: TV Advertising
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Why TV? The Power of TV in the New Digital Era
In today’s ever-evolving media landscape, where digital platforms and social media seem to dominate the conversation, it’s easy to question the role of traditional TV advertising. With the rise of streaming services, connected TVs, and mobile-first content, some might even declare that broadcast TV’s golden age is over. But the truth is, TV is not…
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TV Advertising market set to bounce back in 2024.
In light of a tumultuous economy and high living costs, advertisers proceeded with caution in their spending during 2023. However, predictions indicate a revival in TV media inflation by 2024, with global estimates settling around 3%. Major sporting events such as the Paris 2024 Olympics, Paralympics and UEFA Euros in Germany are expected to boost…
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Connected TV Buyer’s Guide
Welcome to our quick guide to Connected TV. The landscape of television consumption is undergoing a remarkable transformation, heralding a new era in advertising methodologies. Among the forefront of these advancements is Connected TV (CTV), a paradigm shift enabling viewers to engage with a vast array of internet-enabled content through devices such as Smart TVs,…
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How to drive customer growth through TV advertising
Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify…
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Exciting New TV Ad for Auto Trader
TV Ad spearheads major new campaign The team are proud to have devised and delivered Auto Trader’s latest TV and multimedia advertising campaign. Launched in late December 2022, Camilla Ellerton, Auto Trader’s Marketing Director wrote on Linked In: “Thrilled to be launching our new campaign across so many channels (not just TV) this Christmas. I…
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Winning tactics for a new TV advertising campaign
Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify…