Category: TV Advertising
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Why TV? The Power of TV in the New Digital Era
In today’s ever-evolving media landscape, where digital platforms and social media seem to dominate the conversation, it’s easy to question the role of traditional TV advertising. With the rise of streaming services, connected TVs, and mobile-first content, some might even declare that broadcast TV’s golden age is over. But the truth is, TV is not…
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What should new-to-TV advertisers consider before getting started?
Are you potentially a first-time TV advertiser? How can new-to-TV advertisers benefit and what do first-time TV advertisers need to consider? Television advertising remains a formidable weapon within the marketing arsenal, particularly for UK advertisers aiming to amplify their brand’s presence and profitability. Its inherent capacity to generate high-impact results fosters unparalleled brand engagement, making…
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TV Advertising market set to bounce back in 2024.
In light of a tumultuous economy and high living costs, advertisers proceeded with caution in their spending during 2023. However, predictions indicate a revival in TV media inflation by 2024, with global estimates settling around 3%. Major sporting events such as the Paris 2024 Olympics, Paralympics and UEFA Euros in Germany are expected to boost…
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Connected TV Buyer’s Guide
Welcome to our quick guide to Connected TV. The landscape of television consumption is undergoing a remarkable transformation, heralding a new era in advertising methodologies. Among the forefront of these advancements is Connected TV (CTV), a paradigm shift enabling viewers to engage with a vast array of internet-enabled content through devices such as Smart TVs,…
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How to drive customer growth through TV advertising
Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify…
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Exciting New TV Ad for Auto Trader
TV Ad spearheads major new campaign The team are proud to have devised and delivered Auto Trader’s latest TV and multimedia advertising campaign. Launched in late December 2022, Camilla Ellerton, Auto Trader’s Marketing Director wrote on Linked In: “Thrilled to be launching our new campaign across so many channels (not just TV) this Christmas. I…
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TV Advertising Costs Plummet As Audiences Surge
Current pricing opens the door for new-to-TV advertisers The Covid-19 crisis is impacting us all – particularly the media sector. The TV buying market place is driven by supply and demand so what happens if there is an increase in the amount of people watching (supply) and fewer advertisers wanting to advertise (demand)? Supply –…
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Winning tactics for a new TV advertising campaign
Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify…